UI Redesign - Application Made for Sales Associates in Luxury Fashion
Visual redesign for a white-label startup that specialise in social commerce platform for luxury fashion retailers to enhance on personalised client engagement through client’s preferences and past purchases.
UX/UI Design | B2B Mobile Application | iOS Compatibility
About the Platform
01. Old App
Overall UI Design was
outdated and flat
User experience was
not engaging and intuitive
Inconsistent visual elements
02. New App
The new application has been thoughtfully designed to prioritise visual engagement and ensure consistency. The updated version maintains a cohesive aesthetic across the platform, users will now experience a seamless and harmonious interface.
The user-centric designs prioritize intuitive and mobile-friendly experiences, ensuring seamless navigation and effortless interaction.
Key Softwares
Adobe XD
Adobe Illustrator
Adobe Photoshop
01/ Client’s Wardrobe
03/ Lookbook Collections
02/ Profile Tab
04/ Outfit Creations
05/ Clients Styling Preferences
06/ Lookbook Builder
07/ View Individual Items
In addition to the UI enhancements implemented throughout the entire app, I was assigned the responsibility of redesigning both the UX and UI components of the Collage Builder and Filter System, both for the application and web platforms.
Additional Flows
01/ In-App Outfit Collage Builder
Streamlining the collage-making process for intuitive use
Enhancing fashion products with the inclusion of sticker functionality
Introducing a new functionality to organise layer positions, allowing users to easily send elements to the back or front
02/ Filter and Sort By Feature (Mobile)
Improved the filters feature by categorising each option for better organization
Added the ‘Sort by’ feature to enhance items view